Imagine you’re in the market for a new car. There are several things on your list of qualities the car must have: four doors, five-star safety features, adequate trunk space, and over 20 miles of miles per gallon of gas.

You’ll likely find a number of cars that meet this criteria, so what do you do? Do you test drive a few and ultimately pick one that meets your needs and falls within your budget? Or do you go above and beyond- test driving dozens, analyzing which rides the smoothest, which has a backup camera, which has satellite radio, a sunroof, the best speakers, built-in GPS navigation?

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